Datasets / Curated (shared with askfelix)

E-commerce funnel

Visitors to purchases by channel and device, with signup rates, trial conversion and order values.

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120 rows11 columns Curated (shared with askfelix)

Worked examples

Each of these is a real run: the pipeline picked the columns, shaped the rows and chose the form. Open the trace to see what it decided and why.

The acquisition funnel, all channels

Each stage is a share of the one before it, so the drop from signup to trial dominates the drop the revenue team talks about.

funnel chart of visitors signups trials and purchases — 4 rows charted from 120, drawn as a hbar

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How it decided

Finding the data65 ms

E-commerce funnel: 120 rows, 11 columns. the four stage columns, summed across cohorts.

Shaping the data8 ms

120 rows in, 4 out across 2 columns. Each stage is a share of the one before it, so the drop from signup to trial dominates the drop the revenue team talks about.

Choosing the chart4 ms

hbar. Stages of one funnel only ever shrink; drawn as ranked bars in funnel order so the collapse from visitors to purchases is the whole shape.

Applying defaults1 ms

Palette, spacing, axis titles and legend placement applied. 0 issues found.

Schema

11 columns, typed as the pipeline sees them — which is how it knows what can go on a time axis and what can be summed.

Column	Type	Example
cohort_month	text	2025-01
channel	text	Paid Search
device	text	desktop
visitors	number	18500
signups	number	1110
trials_started	number	510
purchases	number	171
revenue_usd	number	13851
signup_rate_pct	number	6.0
trial_to_purchase_pct	number	33.53
avg_order_value_usd	number	81.0

First 8 rows

cohort_month	channel	device	visitors	signups	trials_started	purchases	revenue_usd	signup_rate_pct	trial_to_purchase_pct	avg_order_value_usd
2025-01	Paid Search	desktop	18500	1110	510	171	13851	6.0	33.53	81.0
2025-01	Paid Search	mobile	19400	1008	463	141	9729	5.2	30.45	69.0
2025-01	Organic Search	desktop	21200	1399	608	193	17177	6.6	31.74	89.0
2025-01	Organic Search	mobile	22100	1281	557	160	12320	5.8	28.73	77.0
2025-01	Email	desktop	23900	1720	765	229	22213	7.2	29.93	97.0
2025-01	Email	mobile	24800	1587	706	190	16150	6.4	26.91	85.0
2025-01	Social	desktop	26600	2074	798	225	23625	7.8	28.2	105.0
2025-01	Social	mobile	27500	1925	741	186	17298	7.0	25.1	93.0

Ask it something else

funnel chart of visitors signups trials and purchases sankey from channel to device to purchases weighted by revenue boxplot of average order value by device

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